{"id":2772,"date":"2020-07-07T11:24:52","date_gmt":"2020-07-07T01:24:52","guid":{"rendered":"https:\/\/www.mtatravel.com.au\/?p=2772"},"modified":"2020-07-07T13:29:36","modified_gmt":"2020-07-07T03:29:36","slug":"mta-showcases-how-clients-can-roam-from-home","status":"publish","type":"post","link":"https:\/\/www.mtatravel.com.au\/mta-showcases-how-clients-can-roam-from-home\/","title":{"rendered":"MTA showcases how clients can &#8216;Roam from Home&#8217;"},"content":{"rendered":"<div class=\"video video-fit mb\" style=\"padding-top:56.25%;\"><p><iframe loading=\"lazy\" title=\"MTA Roam From Home - Ali Webb\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/sAAbbreHknQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p>A chance meeting between MTA-Mobile Travel Agent\u2019s Co-Founder, Karen Merricks and Sean Cummins of Cummins and Partners\u2013 Australia\u2019s largest and leading independent advertising agency \u2013 led to an unplanned alliance between the two companies. After hearing how under pressure the entire travel industry is, Sean kindly offered to brainstorm ideas with his creative team, on ways that MTA Travel Advisors could creatively maintain client relationships and lift spirits during the COVID-19 isolation period. The result was \u2018MTA\u2019s Roam from Home\u2019 campaign and competition, with MTA Advisors being asked to create a destination video using only places in their home \u2013 play-on-words and puns were definitely encouraged. \u00a0By sharing their videos with their clients on social media not only is it helping to give their clients a much needed laugh but it also helps to reinforce the message \u2018we\u2019re all in this together\u2019 and maintain strong client relationships.<\/p>\n<p>Cummins and Partners have previously created such well-known campaigns as &#8220;Best Job in The World&#8221; for Tourism Queensland and &#8220;Should\u2019ve gone to Specsavers\u201d and they launched Virgin Blue from the ground up with the famous &#8220;Keeping the air fair&#8221; campaign.\u00a0 Here&#8217;s a sneak peek:<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chance meeting between MTA-Mobile Travel Agent\u2019s Co-Founder, Karen Merricks and Sean Cummins of Cummins and Partners\u2013 Australia\u2019s largest and leading independent advertising agency \u2013 led to an unplanned alliance between the two companies. After hearing how under pressure the entire travel industry is, Sean kindly offered to brainstorm ideas with his creative team, on<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[161],"tags":[],"class_list":["post-2772","post","type-post","status-publish","format-video","hentry","category-family","post_format-post-format-video"],"publishpress_future_action":{"enabled":false,"date":"2026-01-18 00:21:32","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/posts\/2772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/comments?post=2772"}],"version-history":[{"count":5,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/posts\/2772\/revisions"}],"predecessor-version":[{"id":4910,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/posts\/2772\/revisions\/4910"}],"wp:attachment":[{"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/media?parent=2772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/categories?post=2772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mtatravel.com.au\/wp-json\/wp\/v2\/tags?post=2772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}